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Industry · Retail Trade

Retail Trade

NAICS 44 · 1,131,659 matched workers · high confidence

Strong Democratic lean
61.2% Democratic, 38.8% Republican

Two-party shares across 1,131,659 workers in the Retail Trade industry.

61.2%
38.8%
DemocraticRepublican
Imputed
61.1% D · 38.9% R
Includes lean for unaffiliated registrants
Hierarchy
Retail Trade
NAICS2 44
ShareXLinkedIn
Where Retail Trade falls

More Democratic than 82% of industries in Retail Trade.

← DemocraticRepublican →Supermarkets and Other Grocery Retailers (except Convenience Retailers) — 60% DemocraticHome Centers — 56% DemocraticNew Car Dealers — 49% DemocraticElectronics and Appliance Retailers — 60% DemocraticAutomotive Parts and Accessories Retailers — 48% DemocraticConvenience Retailers — 57% DemocraticAll Other Home Furnishings Retailers — 63% DemocraticUsed Car Dealers — 58% DemocraticAll Other Specialty Food Retailers — 61% DemocraticFurniture Retailers — 59% DemocraticOther Building Material Dealers — 39% DemocraticHardware Retailers — 46% DemocraticTire Dealers — 45% DemocraticOutdoor Power Equipment Retailers — 39% DemocraticBeer, Wine, and Liquor Retailers — 58% DemocraticRecreational Vehicle Dealers — 38% DemocraticMeat Retailers — 58% DemocraticMotorcycle, ATV, and All Other Motor Vehicle Dealers — 52% DemocraticFloor Covering Retailers — 49% DemocraticVending Machine Operators — 54% DemocraticNursery, Garden Center, and Farm Supply Retailers — 39% DemocraticBoat Dealers — 40% DemocraticFruit and Vegetable Retailers — 63% DemocraticWindow Treatment Retailers — 42% DemocraticPaint and Wallpaper Retailers — 57% DemocraticBaked Goods Retailers — 71% DemocraticConfectionery and Nut Retailers — 68% DemocraticRetail Trade — 61% Democratic0%25%50%75%100%
Each dot is one of the 27 other industries in Retail Trade; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Retail Trade

Other industries in Retail Trade

Explore the full dataset

950+ industries, 970+ occupations, 534K+ employers — all with partisan composition.

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402