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Industry · Retail Trade

New Car Dealers

NAICS 441110 · 27,528 matched workers · high confidence

Roughly balanced
48.6% Democratic, 51.4% Republican

Two-party shares across 27,528 workers in the New Car Dealers industry.

48.6%
51.4%
DemocraticRepublican
Imputed
49.4% D · 50.6% R
Includes lean for unaffiliated registrants
Hierarchy
Retail Trade › Automobile Dealers
NAICS2 44 · NAICS4 4411
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Where New Car Dealers falls

More Republican than 67% of industries in Retail Trade.

← DemocraticRepublican →Supermarkets and Other Grocery Retailers (except Convenience Retailers) — 60% DemocraticHome Centers — 56% DemocraticElectronics and Appliance Retailers — 60% DemocraticAutomotive Parts and Accessories Retailers — 48% DemocraticConvenience Retailers — 57% DemocraticAll Other Home Furnishings Retailers — 63% DemocraticUsed Car Dealers — 58% DemocraticAll Other Specialty Food Retailers — 61% DemocraticFurniture Retailers — 59% DemocraticOther Building Material Dealers — 39% DemocraticHardware Retailers — 46% DemocraticTire Dealers — 45% DemocraticOutdoor Power Equipment Retailers — 39% DemocraticBeer, Wine, and Liquor Retailers — 58% DemocraticRecreational Vehicle Dealers — 38% DemocraticMeat Retailers — 58% DemocraticMotorcycle, ATV, and All Other Motor Vehicle Dealers — 52% DemocraticFloor Covering Retailers — 49% DemocraticVending Machine Operators — 54% DemocraticNursery, Garden Center, and Farm Supply Retailers — 39% DemocraticBoat Dealers — 40% DemocraticFruit and Vegetable Retailers — 63% DemocraticWindow Treatment Retailers — 42% DemocraticPaint and Wallpaper Retailers — 57% DemocraticBaked Goods Retailers — 71% DemocraticConfectionery and Nut Retailers — 68% DemocraticNew Car Dealers — 49% Democratic0%25%50%75%100%
Each dot is one of the 26 other industries in Retail Trade; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Retail Trade

Other industries in Retail Trade

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402