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Industry · Retail Trade

Outdoor Power Equipment Retailers

NAICS 444230 · 3,514 matched workers · high confidence

Strong Republican lean
39.1% Democratic, 60.9% Republican

Two-party shares across 3,514 workers in the Outdoor Power Equipment Retailers industry.

39.1%
60.9%
DemocraticRepublican
Imputed
38.2% D · 61.8% R
Includes lean for unaffiliated registrants
Hierarchy
Retail Trade › Lawn and Garden Equipment and Supplies Retailers
NAICS2 44 · NAICS4 4442
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Where Outdoor Power Equipment Retailers falls

Among the most Republican-leaning industries in Retail Trade (96th percentile).

← DemocraticRepublican →Supermarkets and Other Grocery Retailers (except Convenience Retailers) — 60% DemocraticHome Centers — 56% DemocraticNew Car Dealers — 49% DemocraticElectronics and Appliance Retailers — 60% DemocraticAutomotive Parts and Accessories Retailers — 48% DemocraticConvenience Retailers — 57% DemocraticAll Other Home Furnishings Retailers — 63% DemocraticUsed Car Dealers — 58% DemocraticAll Other Specialty Food Retailers — 61% DemocraticFurniture Retailers — 59% DemocraticOther Building Material Dealers — 39% DemocraticHardware Retailers — 46% DemocraticTire Dealers — 45% DemocraticBeer, Wine, and Liquor Retailers — 58% DemocraticRecreational Vehicle Dealers — 38% DemocraticMeat Retailers — 58% DemocraticMotorcycle, ATV, and All Other Motor Vehicle Dealers — 52% DemocraticFloor Covering Retailers — 49% DemocraticVending Machine Operators — 54% DemocraticNursery, Garden Center, and Farm Supply Retailers — 39% DemocraticBoat Dealers — 40% DemocraticFruit and Vegetable Retailers — 63% DemocraticWindow Treatment Retailers — 42% DemocraticPaint and Wallpaper Retailers — 57% DemocraticBaked Goods Retailers — 71% DemocraticConfectionery and Nut Retailers — 68% DemocraticOutdoor Power Equipment Retailers — 39% Democratic0%25%50%75%100%
Each dot is one of the 26 other industries in Retail Trade; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Retail Trade

Other industries in Retail Trade

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402