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Industry · Retail Trade

Baked Goods Retailers

NAICS 445291 · 329 matched workers · medium confidence

Strong Democratic lean
70.7% Democratic, 29.3% Republican

Two-party shares across 329 workers in the Baked Goods Retailers industry.

70.7%
29.3%
DemocraticRepublican
Imputed
70.0% D · 30.0% R
Includes lean for unaffiliated registrants
Hierarchy
Retail Trade › Specialty Food Retailers
NAICS2 44 · NAICS4 4452
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Where Baked Goods Retailers falls

Among the most Democratic-leaning industries in Retail Trade (96th percentile).

← DemocraticRepublican →Supermarkets and Other Grocery Retailers (except Convenience Retailers) — 60% DemocraticHome Centers — 56% DemocraticNew Car Dealers — 49% DemocraticElectronics and Appliance Retailers — 60% DemocraticAutomotive Parts and Accessories Retailers — 48% DemocraticConvenience Retailers — 57% DemocraticAll Other Home Furnishings Retailers — 63% DemocraticUsed Car Dealers — 58% DemocraticAll Other Specialty Food Retailers — 61% DemocraticFurniture Retailers — 59% DemocraticOther Building Material Dealers — 39% DemocraticHardware Retailers — 46% DemocraticTire Dealers — 45% DemocraticOutdoor Power Equipment Retailers — 39% DemocraticBeer, Wine, and Liquor Retailers — 58% DemocraticRecreational Vehicle Dealers — 38% DemocraticMeat Retailers — 58% DemocraticMotorcycle, ATV, and All Other Motor Vehicle Dealers — 52% DemocraticFloor Covering Retailers — 49% DemocraticVending Machine Operators — 54% DemocraticNursery, Garden Center, and Farm Supply Retailers — 39% DemocraticBoat Dealers — 40% DemocraticFruit and Vegetable Retailers — 63% DemocraticWindow Treatment Retailers — 42% DemocraticPaint and Wallpaper Retailers — 57% DemocraticConfectionery and Nut Retailers — 68% DemocraticBaked Goods Retailers — 71% Democratic0%25%50%75%100%
Each dot is one of the 26 other industries in Retail Trade; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Retail Trade

Other industries in Retail Trade

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402