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Industry · Information

Periodical Publishers

NAICS 513120 · 25,600 matched workers · high confidence

Strong Democratic lean
63.5% Democratic, 36.5% Republican

Two-party shares across 25,600 workers in the Periodical Publishers industry.

63.5%
36.5%
DemocraticRepublican
Imputed
63.7% D · 36.3% R
Includes lean for unaffiliated registrants
Hierarchy
Information › Newspaper, Periodical, Book, and Directory Publishers
NAICS2 51 · NAICS4 5131
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Where Periodical Publishers falls

More Republican than 66% of industries in Information.

← DemocraticRepublican →Software Publishers — 63% DemocraticWireless Telecommunications Carriers (except Satellite) — 58% DemocraticMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers — 72% DemocraticComputing Infrastructure Providers, Data Processing, Web Hosting, and Related Services — 62% DemocraticWeb Search Portals and All Other Information Services — 72% DemocraticWired Telecommunications Carriers — 57% DemocraticMotion Picture and Video Production — 75% DemocraticAll Other Telecommunications — 66% DemocraticDirectory and Mailing List Publishers — 62% DemocraticBook Publishers — 68% DemocraticTelevision Broadcasting Stations — 71% DemocraticNewspaper Publishers — 69% DemocraticRadio Broadcasting Stations — 63% DemocraticAgents for Wireless Telecommunications Services — 59% DemocraticTeleproduction and Other Postproduction Services — 73% DemocraticSatellite Telecommunications — 62% DemocraticLibraries and Archives — 82% DemocraticMotion Picture Theaters (except Drive-Ins) — 69% DemocraticTelecommunications Resellers — 60% DemocraticMusic Publishers — 75% DemocraticGreeting Card Publishers — 46% DemocraticMotion Picture and Video Distribution — 76% DemocraticDrive-In Motion Picture Theaters — 68% DemocraticRecord Production and Distribution — 79% DemocraticAll Other Publishers — 72% DemocraticOther Sound Recording Industries — 75% DemocraticOther Motion Picture and Video Industries — 80% DemocraticSound Recording Studios — 77% DemocraticPeriodical Publishers — 64% Democratic0%25%50%75%100%
Each dot is one of the 28 other industries in Information; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402