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Industry · Information

Motion Picture and Video Distribution

NAICS 512120 · 1,811 matched workers · high confidence

Strong Democratic lean
75.5% Democratic, 24.5% Republican

Two-party shares across 1,811 workers in the Motion Picture and Video Distribution industry.

75.5%
24.5%
DemocraticRepublican
Imputed
73.4% D · 26.6% R
Includes lean for unaffiliated registrants
Hierarchy
Information › Motion Picture and Video Industries
NAICS2 51 · NAICS4 5121
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Where Motion Picture and Video Distribution falls

More Democratic than 83% of industries in Information.

← DemocraticRepublican →Software Publishers — 63% DemocraticWireless Telecommunications Carriers (except Satellite) — 58% DemocraticMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers — 72% DemocraticComputing Infrastructure Providers, Data Processing, Web Hosting, and Related Services — 62% DemocraticWeb Search Portals and All Other Information Services — 72% DemocraticWired Telecommunications Carriers — 57% DemocraticMotion Picture and Video Production — 75% DemocraticAll Other Telecommunications — 66% DemocraticDirectory and Mailing List Publishers — 62% DemocraticPeriodical Publishers — 64% DemocraticBook Publishers — 68% DemocraticTelevision Broadcasting Stations — 71% DemocraticNewspaper Publishers — 69% DemocraticRadio Broadcasting Stations — 63% DemocraticAgents for Wireless Telecommunications Services — 59% DemocraticTeleproduction and Other Postproduction Services — 73% DemocraticSatellite Telecommunications — 62% DemocraticLibraries and Archives — 82% DemocraticMotion Picture Theaters (except Drive-Ins) — 69% DemocraticTelecommunications Resellers — 60% DemocraticMusic Publishers — 75% DemocraticGreeting Card Publishers — 46% DemocraticDrive-In Motion Picture Theaters — 68% DemocraticRecord Production and Distribution — 79% DemocraticAll Other Publishers — 72% DemocraticOther Sound Recording Industries — 75% DemocraticOther Motion Picture and Video Industries — 80% DemocraticSound Recording Studios — 77% DemocraticMotion Picture and Video Distribution — 76% Democratic0%25%50%75%100%
Each dot is one of the 28 other industries in Information; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Information

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402