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Industry · Information

Directory and Mailing List Publishers

NAICS 513140 · 27,359 matched workers · high confidence

Strong Democratic lean
61.5% Democratic, 38.5% Republican

Two-party shares across 27,359 workers in the Directory and Mailing List Publishers industry.

61.5%
38.5%
DemocraticRepublican
Imputed
62.2% D · 37.8% R
Includes lean for unaffiliated registrants
Hierarchy
Information › Newspaper, Periodical, Book, and Directory Publishers
NAICS2 51 · NAICS4 5131
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Where Directory and Mailing List Publishers falls

More Republican than 83% of industries in Information.

← DemocraticRepublican →Software Publishers — 63% DemocraticWireless Telecommunications Carriers (except Satellite) — 58% DemocraticMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers — 72% DemocraticComputing Infrastructure Providers, Data Processing, Web Hosting, and Related Services — 62% DemocraticWeb Search Portals and All Other Information Services — 72% DemocraticWired Telecommunications Carriers — 57% DemocraticMotion Picture and Video Production — 75% DemocraticAll Other Telecommunications — 66% DemocraticPeriodical Publishers — 64% DemocraticBook Publishers — 68% DemocraticTelevision Broadcasting Stations — 71% DemocraticNewspaper Publishers — 69% DemocraticRadio Broadcasting Stations — 63% DemocraticAgents for Wireless Telecommunications Services — 59% DemocraticTeleproduction and Other Postproduction Services — 73% DemocraticSatellite Telecommunications — 62% DemocraticLibraries and Archives — 82% DemocraticMotion Picture Theaters (except Drive-Ins) — 69% DemocraticTelecommunications Resellers — 60% DemocraticMusic Publishers — 75% DemocraticGreeting Card Publishers — 46% DemocraticMotion Picture and Video Distribution — 76% DemocraticDrive-In Motion Picture Theaters — 68% DemocraticRecord Production and Distribution — 79% DemocraticAll Other Publishers — 72% DemocraticOther Sound Recording Industries — 75% DemocraticOther Motion Picture and Video Industries — 80% DemocraticSound Recording Studios — 77% DemocraticDirectory and Mailing List Publishers — 62% Democratic0%25%50%75%100%
Each dot is one of the 28 other industries in Information; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402