Skip to content

Industry · Finance and Insurance

Consumer Lending

NAICS 522291 · 18,402 matched workers · high confidence

Democratic lean
58.8% Democratic, 41.2% Republican

Two-party shares across 18,402 workers in the Consumer Lending industry.

58.8%
41.2%
DemocraticRepublican
Imputed
58.6% D · 41.4% R
Includes lean for unaffiliated registrants
Hierarchy
Finance and Insurance › Nondepository Credit Intermediation
NAICS2 52 · NAICS4 5222
ShareXLinkedIn
Where Consumer Lending falls

More Democratic than 69% of industries in Finance and Insurance.

← DemocraticRepublican →Commercial Banking — 56% DemocraticPortfolio Management and Investment Advice — 53% DemocraticDirect Health and Medical Insurance Carriers — 59% DemocraticOther Direct Insurance (except Life, Health, and Medical) Carriers — 55% DemocraticInsurance Agencies and Brokerages — 50% DemocraticDirect Property and Casualty Insurance Carriers — 52% DemocraticDirect Life Insurance Carriers — 53% DemocraticInvestment Banking and Securities Intermediation — 54% DemocraticMiscellaneous Financial Investment Activities — 56% DemocraticMortgage and Nonmortgage Loan Brokers — 51% DemocraticFinancial Transactions Processing, Reserve, and Clearinghouse Activities — 60% DemocraticCredit Unions — 55% DemocraticMiscellaneous Intermediation — 61% DemocraticSavings Institutions and Other Depository Credit Intermediation — 57% DemocraticCredit Card Issuing — 63% DemocraticReal Estate Credit — 54% DemocraticPension Funds — 56% DemocraticInternational, Secondary Market, and All Other Nondepository Credit Intermediation — 52% DemocraticPharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds — 53% DemocraticClaims Adjusting — 55% DemocraticAll Other Insurance Related Activities — 56% DemocraticOther Financial Vehicles — 58% DemocraticDirect Title Insurance Carriers — 50% DemocraticSecurities and Commodity Exchanges — 67% DemocraticSales Financing — 54% DemocraticMonetary Authorities-Central Bank — 64% DemocraticOther Insurance Funds — 44% DemocraticOpen-End Investment Funds — 59% DemocraticOther Activities Related to Credit Intermediation — 45% DemocraticTrust, Fiduciary, and Custody Activities — 61% DemocraticCommodity Contracts Intermediation — 69% DemocraticReinsurance Carriers — 57% DemocraticHealth and Welfare Funds — 61% DemocraticTrusts, Estates, and Agency Accounts — 79% DemocraticConsumer Lending — 59% Democratic0%25%50%75%100%
Each dot is one of the 34 other industries in Finance and Insurance; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Finance and Insurance

Other industries in Finance and Insurance

Explore the full dataset

950+ industries, 970+ occupations, 534K+ employers — all with partisan composition.

Open the explorerAsk the AI

Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402