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Industry · Professional, Scientific, and Technical Services

Media Representatives

NAICS 541840 · 3,830 matched workers · high confidence

Strong Democratic lean
68.6% Democratic, 31.4% Republican

Two-party shares across 3,830 workers in the Media Representatives industry.

68.6%
31.4%
DemocraticRepublican
Imputed
67.6% D · 32.4% R
Includes lean for unaffiliated registrants
Hierarchy
Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services
NAICS2 54 · NAICS4 5418
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Where Media Representatives falls

More Democratic than 86% of industries in Professional, Scientific, and Technical Services.

← DemocraticRepublican →Other Computer Related Services — 57% DemocraticEngineering Services — 50% DemocraticOffices of Lawyers — 67% DemocraticOffices of Certified Public Accountants — 58% DemocraticCustom Computer Programming Services — 59% DemocraticOther Management Consulting Services — 67% DemocraticAdministrative Management and General Management Consulting Services — 60% DemocraticResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) — 61% DemocraticAdvertising Agencies — 68% DemocraticTax Preparation Services — 59% DemocraticResearch and Development in Biotechnology (except Nanobiotechnology) — 64% DemocraticArchitectural Services — 59% DemocraticComputer Systems Design Services — 54% DemocraticOther Services Related to Advertising — 63% DemocraticMarketing Consulting Services — 66% DemocraticTesting Laboratories and Services — 58% DemocraticProcess, Physical Distribution, and Logistics Consulting Services — 52% DemocraticAll Other Legal Services — 66% DemocraticAll Other Professional, Scientific, and Technical Services — 57% DemocraticOther Accounting Services — 53% DemocraticHuman Resources Consulting Services — 54% DemocraticOther Scientific and Technical Consulting Services — 58% DemocraticMarketing Research and Public Opinion Polling — 64% DemocraticEnvironmental Consulting Services — 63% DemocraticVeterinary Services — 67% DemocraticResearch and Development in the Social Sciences and Humanities — 74% DemocraticPayroll Services — 55% DemocraticGraphic Design Services — 58% DemocraticDirect Mail Advertising — 58% DemocraticComputer Facilities Management Services — 58% DemocraticMedia Buying Agencies — 70% DemocraticPublic Relations Agencies — 77% DemocraticPhotography Studios, Portrait — 63% DemocraticTitle Abstract and Settlement Offices — 44% DemocraticTranslation and Interpretation Services — 71% DemocraticResearch and Development in Nanotechnology — 75% DemocraticBuilding Inspection Services — 49% DemocraticIndoor and Outdoor Display Advertising — 59% DemocraticSurveying and Mapping (except Geophysical) Services — 46% DemocraticInterior Design Services — 63% DemocraticLandscape Architectural Services — 60% DemocraticAdvertising Material Distribution Services — 58% DemocraticGeophysical Surveying and Mapping Services — 52% DemocraticOther Specialized Design Services — 59% DemocraticOffices of Notaries — 58% DemocraticIndustrial Design Services — 56% DemocraticDrafting Services — 57% DemocraticCommercial Photography — 71% DemocraticMedia Representatives — 69% Democratic0%25%50%75%100%
Each dot is one of the 48 other industries in Professional, Scientific, and Technical Services; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402