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Industry · Real Estate and Rental and Leasing

Consumer Goods Rental

NAICS 5322 · 13,895 matched workers · high confidence

Roughly balanced
49.9% Democratic, 50.1% Republican

Two-party shares across 13,895 workers in the Consumer Goods Rental industry.

49.9%
50.1%
DemocraticRepublican
Imputed
50.5% D · 49.5% R
Includes lean for unaffiliated registrants
Hierarchy
Real Estate and Rental and Leasing › Consumer Goods Rental
NAICS2 53 · NAICS4 5322
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Where Consumer Goods Rental falls

More Republican than 67% of industries in Real Estate and Rental and Leasing.

← DemocraticRepublican →Offices of Real Estate Agents and Brokers — 49% DemocraticOther Activities Related to Real Estate — 52% DemocraticPassenger Car Rental — 57% DemocraticLessors of Nonresidential Buildings (except Miniwarehouses) — 58% DemocraticOffices of Real Estate Appraisers — 46% DemocraticLessors of Residential Buildings and Dwellings — 57% DemocraticResidential Property Managers — 56% DemocraticConstruction, Mining, and Forestry Machinery and Equipment Rental and Leasing — 35% DemocraticTruck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing — 50% DemocraticLessors of Other Real Estate Property — 53% DemocraticFormal Wear and Costume Rental — 46% DemocraticOther Commercial and Industrial Machinery and Equipment Rental and Leasing — 52% DemocraticLessors of Miniwarehouses and Self-Storage Units — 56% DemocraticLessors of Nonfinancial Intangible Assets (except Copyrighted Works) — 47% DemocraticNonresidential Property Managers — 56% DemocraticHome Health Equipment Rental — 57% DemocraticConsumer Electronics and Appliances Rental — 60% DemocraticOffice Machinery and Equipment Rental and Leasing — 49% DemocraticPassenger Car Leasing — 58% DemocraticAll Other Consumer Goods Rental — 60% DemocraticVideo Tape and Disc Rental — 52% DemocraticCommercial Air, Rail, and Water Transportation Equipment Rental and Leasing — 58% DemocraticGeneral Rental Centers — 43% DemocraticConsumer Goods Rental — 50% Democratic0%25%50%75%100%
Each dot is one of the 23 other industries in Real Estate and Rental and Leasing; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Real Estate and Rental and Leasing

Other industries in Real Estate and Rental and Leasing

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402