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Industry · Real Estate and Rental and Leasing

General Rental Centers

NAICS 532310 · 367 matched workers · high confidence

Republican lean
42.7% Democratic, 57.3% Republican

Two-party shares across 367 workers in the General Rental Centers industry.

42.7%
57.3%
DemocraticRepublican
Imputed
41.4% D · 58.6% R
Includes lean for unaffiliated registrants
Hierarchy
Real Estate and Rental and Leasing › General Rental Centers
NAICS2 53 · NAICS4 5323
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Where General Rental Centers falls

Among the most Republican-leaning industries in Real Estate and Rental and Leasing (96th percentile).

← DemocraticRepublican →Offices of Real Estate Agents and Brokers — 49% DemocraticOther Activities Related to Real Estate — 52% DemocraticPassenger Car Rental — 57% DemocraticLessors of Nonresidential Buildings (except Miniwarehouses) — 58% DemocraticOffices of Real Estate Appraisers — 46% DemocraticLessors of Residential Buildings and Dwellings — 57% DemocraticResidential Property Managers — 56% DemocraticConstruction, Mining, and Forestry Machinery and Equipment Rental and Leasing — 35% DemocraticTruck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing — 50% DemocraticLessors of Other Real Estate Property — 53% DemocraticFormal Wear and Costume Rental — 46% DemocraticOther Commercial and Industrial Machinery and Equipment Rental and Leasing — 52% DemocraticLessors of Miniwarehouses and Self-Storage Units — 56% DemocraticLessors of Nonfinancial Intangible Assets (except Copyrighted Works) — 47% DemocraticNonresidential Property Managers — 56% DemocraticHome Health Equipment Rental — 57% DemocraticConsumer Electronics and Appliances Rental — 60% DemocraticOffice Machinery and Equipment Rental and Leasing — 49% DemocraticPassenger Car Leasing — 58% DemocraticAll Other Consumer Goods Rental — 60% DemocraticVideo Tape and Disc Rental — 52% DemocraticCommercial Air, Rail, and Water Transportation Equipment Rental and Leasing — 58% DemocraticGeneral Rental Centers — 43% Democratic0%25%50%75%100%
Each dot is one of the 22 other industries in Real Estate and Rental and Leasing; size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Real Estate and Rental and Leasing

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402