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Occupation · Business and Financial Operations Occupations

Search Marketing Strategists

SOC 13-1161.01 · 89,729 matched workers · high confidence

Strong Democratic lean
67.3% Democratic, 32.7% Republican

Two-party shares across 89,729 workers in this occupation matched to voter registration records.

67.3%
32.7%
DemocraticRepublican
Imputed
67.5% D · 32.5% R
Includes lean for unaffiliated registrants
Major group
Business and Financial Operations Occupations
SOC major code 13-0000
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Where Search Marketing Strategists falls

Among the most Democratic-leaning occupations in Business and Financial Operations Occupations (92th percentile).

← DemocraticRepublican →Human Resources Specialists — 61% DemocraticAccountants and Auditors — 53% DemocraticProject Management Specialists — 50% DemocraticLoan Officers — 43% DemocraticBusiness Operations Specialists, All Other — 59% DemocraticFinancial and Investment Analysts — 58% DemocraticMeeting, Convention, and Event Planners — 64% DemocraticPersonal Financial Advisors — 40% DemocraticTax Preparers — 52% DemocraticTraining and Development Specialists — 61% DemocraticMarket Research Analysts and Marketing Specialists — 66% DemocraticInsurance Underwriters — 49% DemocraticLogistics Analysts — 55% DemocraticClaims Adjusters, Examiners, and Investigators — 54% DemocraticFinancial Risk Specialists — 55% DemocraticManagement Analysts — 60% DemocraticFundraisers — 69% DemocraticCompensation, Benefits, and Job Analysis Specialists — 60% DemocraticCredit Analysts — 51% DemocraticAgents and Business Managers of Artists, Performers, and Athletes — 60% DemocraticCost Estimators — 41% DemocraticBudget Analysts — 58% DemocraticFinancial Specialists, All Other — 51% DemocraticOnline Merchants — 64% DemocraticWholesale and Retail Buyers, Except Farm Products — 56% DemocraticCompliance Officers — 60% DemocraticRegulatory Affairs Specialists — 62% DemocraticLogisticians — 52% DemocraticSecurity Management Specialists — 50% DemocraticFinancial Quantitative Analysts — 67% DemocraticFraud Examiners, Investigators and Analysts — 61% DemocraticLogistics Engineers — 51% DemocraticPurchasing Agents, Except Wholesale, Retail, and Farm Products — 48% DemocraticEnvironmental Compliance Inspectors — 54% DemocraticBusiness Continuity Planners — 56% DemocraticLabor Relations Specialists — 62% DemocraticFinancial Examiners — 51% DemocraticCustoms Brokers — 59% DemocraticEqual Opportunity Representatives and Officers — 70% DemocraticSustainability Specialists — 75% DemocraticAppraisers of Personal and Business Property — 41% DemocraticTax Examiners and Collectors, and Revenue Agents — 63% DemocraticBuyers and Purchasing Agents, Farm Products — 45% DemocraticInsurance Appraisers, Auto Damage — 54% DemocraticCredit Counselors — 61% DemocraticCoroners — 59% DemocraticAppraisers and Assessors of Real Estate — 49% DemocraticGovernment Property Inspectors and Investigators — 53% DemocraticSearch Marketing Strategists — 67% Democratic0%25%50%75%100%
Each dot is one of the 48 other occupations in Business and Financial Operations Occupations; size scales by worker count. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an occupation by linking voter registration records to employment profiles. Each worker is assigned to one occupation per year. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Other occupations in Business and Financial Operations Occupations

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402