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Industry · Other Services (except Public Administration)

Personal Care Services

NAICS 8121 · 24,231 matched workers · high confidence

Democratic lean
57.8% Democratic, 42.2% Republican

Two-party shares across 24,231 workers in the Personal Care Services industry.

57.8%
42.2%
DemocraticRepublican
Imputed
58.5% D · 41.5% R
Includes lean for unaffiliated registrants
Hierarchy
Other Services (except Public Administration) › Personal Care Services
NAICS2 81 · NAICS4 8121
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Where Personal Care Services falls

Near the middle of industries in Other Services (except Public Administration) (55th percentile).

← DemocraticRepublican →Voluntary Health Organizations — 62% DemocraticCivic and Social Organizations — 68% DemocraticGrantmaking Foundations — 71% DemocraticBusiness Associations — 56% DemocraticReligious Organizations — 43% DemocraticOther Social Advocacy Organizations — 71% DemocraticProfessional Organizations — 65% DemocraticOther Similar Organizations (except Business, Professional, Labor, and Political Organizations) — 70% DemocraticBeauty Salons — 63% DemocraticEnvironment, Conservation and Wildlife Organizations — 80% DemocraticLabor Unions and Similar Labor Organizations — 75% DemocraticGeneral Automotive Repair — 51% DemocraticElectronic and Precision Equipment Repair and Maintenance — 57% DemocraticDiet and Weight Reducing Centers — 46% DemocraticOther Grantmaking and Giving Services — 63% DemocraticOther Personal Care Services — 66% DemocraticAll Other Automotive Repair and Maintenance — 50% DemocraticParking Lots and Garages — 66% DemocraticAutomotive Body, Paint, and Interior Repair and Maintenance — 44% DemocraticCar Washes — 50% DemocraticHuman Rights Organizations — 77% DemocraticFuneral Homes and Funeral Services — 51% DemocraticLinen Supply — 50% DemocraticCommercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance — 48% DemocraticPet Care (except Veterinary) Services — 71% DemocraticBarber Shops — 52% DemocraticAutomotive Glass Replacement Shops — 55% DemocraticAll Other Personal Services — 58% DemocraticPrivate Households — 52% DemocraticPolitical Organizations — 67% DemocraticAutomotive Oil Change and Lubrication Shops — 60% DemocraticNail Salons — 43% DemocraticCemeteries and Crematories — 49% DemocraticReupholstery and Furniture Repair — 47% DemocraticSpecialized Automotive Repair — 41% DemocraticFootwear and Leather Goods Repair — 41% DemocraticDrycleaning and Laundry Services (except Coin-Operated) — 55% DemocraticAppliance Repair and Maintenance — 55% DemocraticOther Personal and Household Goods Repair and Maintenance — 52% DemocraticIndustrial Launderers — 48% DemocraticPhotofinishing Laboratories (except One-Hour) — 62% DemocraticCoin-Operated Laundries and Drycleaners — 63% DemocraticHome and Garden Equipment Repair and Maintenance — 33% DemocraticPersonal Care Services — 58% Democratic0%25%50%75%100%
Each dot is one of the 43 other industries in Other Services (except Public Administration); size scales by workforce. Hover to see names — click to jump.

How this is measured

VRscores estimate the partisan composition of an industry by linking voter registration records to employment profiles, then aggregating workers up the NAICS hierarchy. The two-party shares above exclude workers with no major-party affiliation.

Read the full methodology or the published Organization Science paper.

Top employers in Other Services (except Public Administration)

Other industries in Other Services (except Public Administration)

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Citation

Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402