Workforce Politics
Heartland Financial USA, Inc.
Finance and Insurance · 368 matched workers · high confidence
Two-party shares among 368 workers at Heartland Financial USA, Inc. matched to voter registration records.
Two-party Democratic share among matched workers, year by year.
More Republican than 69% of Finance and Insurance employers.
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How this is measured
VRscores estimate the partisan composition of an employer's workforce by linking voter registration records to employment profiles. Each percentage above represents the share of workers whose registered (or imputed) party is Democratic or Republican. Workers unaffiliated with either party are excluded from the two-party share but counted in the worker total.
Read the full methodology or the published Organization Science paper.
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Citation
Kagan, Max; Frake, Justin; Hurst, Reuben (2026). “VRscores: A New Measure and Data Set of Workforce Politics Using Voter Registrations.” Organization Science, 37(2), 444–465.
https://doi.org/10.1287/orsc.2025.20402